by Audi1 » Sun Apr 24, 2016 6:02 pm
First off, like others, I certainly agree that supporting our hobby specialists makes great sense, and I try to do that as much and as often as possible.
Second, noodling on this whole topic a little more and focusing on getting the younger generation into the hobby; since it was, by and large, the youth of the '60s that started the original boom in slot car racing, I started thinking this way........
Since most of today's youth are occupied with computer, tablet or smartphone virtuality, if one wanted to get them into a hobby where the reality is not virtual, but is, instead, real, then would you not first need to appeal to them through the media that they are currently using; since that's the best way to reach them? I'm thinking that if I'm Carrera, Ninco, Scalextric, etc.; a maker of toys that include cars, tracks and other slot car items, wouldn't it make sense for me to also be in a slot car virtual reality business?
By this, I mean, wouldn't it also make sense for me to be producing slot racing software games, based on my own products, that could set the stage for a conversion from virtual slot car racing on computers, tablets and smartphones to real slot car racing on tracks? I believe that if someone is having fun in a virtual reality mode, then they are also a prime candidate for having the same sort of fun in the real mode. For example, if the manufacturers produced one or more video games that paralleled their hardware offerings (slot car sets - cars, track, etc.), then the fun that the younger generation was having playing at virtual slot car racing, could, potentially, be translated, with some smart cybermarketing, into real time behind a slot car controller. It's a join-the-market / move-the-market approach. And, it might work.
And what's the downside to it? If you couldn't move the market (and I'm betting that you could; if your virtual reality, your cybermarketing and your slot car offerings were linked tightly enough in the minds of your audience), then at least you'd be in a new "slot car" business that was reaching and appealing to a large segment of your youth market.
Sort of reminiscent of the old Penn Central Railroad; the behemoth company that went out of business because they steadfastly believed that they were a train company, not a transportation company..............
Allan