I have been wanting to reply to the "expand slot racing" and "popularity" threads with a few thoughts I have had, but some of this is a little different subject so I'll start a new thread.
I read between the lines one thing from what Dave Kennedy posted about popularity that kind of opened my eyes a little. He stated that 1/43 was the biggest seller and how good digital is and will become. This kind of made me think a little deeper about that.
That seems to imply to me that if 1/43 is the biggest seller, it is being sold as a "toy" (don't you 1/43 guys get mad), the kind of set a kid gets at Christmas or his birthday, not a hobbyist or adult "toy". If I'm not too far off base, that would mean the majority of set sales are just playthings for kids with no slot experience. That makes 1/32 and especially 1/24 in the minority of "set" sales. What about it Dave? Is that a reasonable conclusion?
As to digital, I can only say I know no one with digital at home or that race digital among the slot guys I know in my area. In the HRW forum, surely about the most popular place for 1/32 guys, I see very little digital discussion. There is some, but what is it 3%-5% of total discussion? Maybe in Europe digital is #1 or will become #1, but I sure don't see that happening in America. Lack of a standard no doubt is a big part of the reason and Dave says that no standard will probably ever come about for digital. I think it is possible that will lead to digital becoming a format that will fade out. That is unless it is a really big deal in Europe. Keep in mind that 5-6 groups in America that race digital on home track rotations will not support a company or format. How many HRW members do buy analog 1/32 cars, though?
Plus I see definite divisions of slot racing, kids playing with toys, men racing on home tracks, men with sceniced, scale raceways and playing alone in the basement because of a lack of close by slot racers, guys racing big cars on commercial tracks which have very little to do with 1/32 scale. Then guys like me that do 1/24 at home and commercially, and I just like to create stuff.
What are you guy's thoughts on all this? If you try to expand popularity, who do you target and how. Each of these groups would take a different focus. Not that it is going to happen, but who and where is the money best spent to advertise. TV time on racing broadcasts, toy stores and kids shows at Christmas, demos at rod runs and car shows, do you push 1/43 as a starter or 1/32 for serious adults? Lot's questions, but few answers.