by MikeyAutobahn » Sat Dec 29, 2018 2:16 am
To give a little perspective from somewhere else [and to echo Dave's statements a bit], here in Bremen, Germany, about an hour south of Hamburg, it's entirely possible to find multiple places to buy Carrera as well as model train stuff.
The local chain toy store here, which is located in a shopping mall, had three AISLES dedicated to Carrera products alone. They seemed to carry pretty much everything on their current catalog, as well as older stuff that hasn't moved off the shelf in awhile. Sets, extension sets, track, cars, parts [yes you could actually buy a set of braids for your car right off the shelf]...seriously, everything. GO sets at 35euro. Evo for 75. Digital I was afraid to look because I would have likely blown my xmas budget on it and not pleased the family.
Across town at another toy store Carrera had a 8x16 table set up running a digital set. On it were the DTM cars. They were regulated, so fun was limited. There was also a guy in a suit who liked to chat with you while you tried it. It was surrounded by sets and an aisle of cars and parts. You could pretty much outfit yourself with any level of Carrera track at any of these toy stores, take it home, wrap it and put it under the tree.
This has been a regular occurrence in the last 10 years I've been living here and most definitely longer than that, as I've made a point to go to these places during the holidays to see what they have to offer. There's as to be expected not much competition with Scalextric here, and I rarely see anything regarding that. Anki Overdrive tried making a splash, but didn't move much.
About the kids: The big kids love it. I have a few musician buddies who come over and absolutely love going up to the attic and hanging out and racing cars. We take breaks from recording projects in my basement and unwind on the track. Guys usually reminisce for awhile, then start with the cost questions.
Actual kids, that's different. If I set up the GO track before the kids come to visit and make sure it's running and the cars are in good shape, then the kids will play on it until either something breaks or someone gets hurt [kids...whaddya do]. This year was a bit different though. We have the same friend's kids visiting every xmas, so I've watched them grow up. One was a Lego fanatic, but it was maddening because whenever he got Lego as a gift he would ask me to make it, then NEVER take it apart. It would take one form and that was it. He would throw a fit when pieces would come off, even if I replaced them right there. He would accept no experimentation. He had no interest in the MASSIVE BOX of Lego pieces that I had. Didn't want to be bothered with having to actually build something, no matter what it was. If it wasn't exactly what it looked like on the box, he didn't want to have anything to do with it. Imagine handing that kid a racing set in a box.
Kids play Fortnite now. And not long from now that won't even be true anymore. Fortnite is a game where you have to fight to be the last person standing on an island. It can be played on many different devices, is free and requires virtually no setup. Games last a short bit of time, and you either win or die. Then you come back to fight again in another match, good as new, without having to do anything to make yourself play-worthy before going again.
How is the hobby of slot cars suppose to compete with that? Sure, we can point to all the great things that slot cars were and are, but we're selling old history. Their grandpa's and dad's history. It's not their's. These kids aren't taken to Laguna Seca for the weekend, or to the drag races on Friday night. They have no curiosity about what the infield at Daytona would be like. Nurburgring? Bor-ring. They don't care about racing cars. They don't even particularly care about riding in normal cars. Ask a kid if they'd rather take a trip in the car with their parents or on a bus with good wifi, they're gonna pick the bus. When you're in the garage at home, working on keeping that sweet 'Cuda road worthy, they're locked in their rooms...playing Fortnite. They won't be spending their 17th birthday pointlessly putting torsion bars on their '69 Plymouth Fury III, which, while having only a lousy 318 motor and being about as big as a pontoon boat, they love it just the same. If they even have a car, they'll likely never even be bothered look under the hood.
If you're a parent who doesn't know jack about any of this wonderful hobby, who just happens to be browsing the toy store looking for gifts, I think it's a much better chance you'd buy something like that if it was available to be purchased right there. Makes sense to me. I bought my wife a sweet set of Nerf guns this year because they were there. I'm not a nerf specialist, a gun specialist, or a nerf gun specialist. But if said thing is available to you when you're going through the toy store doing your holiday shopping, then it's a better possibility of you buying it and a better possibility of the hobby growing. So the onus is on the stores and retailers. If they don't feel they can sell it, they probably won't stock it. But I don't think it's an easy thing for a store to dabble in and expect massive profits. Stores pretty much have to expect to get into it pretty heavily in order to move units, and that's not even taking into account how they would compete with online prices. That means dedicating space, time, knowledge and effort to properly stock and represent what's on the shelves.